Custom Jewelry Design in Israel: From Idea to Family Heirloom
- Jun 8, 2025
- 3 min read
Updated: Apr 18
Art Born at the Diamond Exchange

In an era of mass production, true luxury is the opportunity to own something that exists in a single copy. Shapirit Jewelry House, located at the Israel Diamond Exchange (Ramat Gan), invites you to become a co-author of a unique masterpiece.
We are Alina Shapira and Katerina Pinchuk, the founders of the brand and active master artisans. In the demanding, male-dominated world of the "diamond business," we create jewelry with feminine attention to detail, combining fine arts education, years of experience in classical hot enamel, and cutting-edge technology.
"Our personal experience in jewelry making is a guarantee that every process—from the initial sketch to the final polish—is under professional control. We speak the same language as our craftsmen, which allows us to realize projects of any complexity."
Team and Expertise

We collaborate with the most experienced and highly qualified artisans. While Katerina develops the concept and works on artistic enamel, and Alina creates perfect coatings, our top jewelers, stone setters, and 3D modelers bring the technical part of the project to life. This tandem of creative leadership and delegation of specialized tasks ensures High Jewelry standards.
Why Choose Custom Jewelry?
Creating a custom piece is not just a purchase; it is an investment in your story.
Emotional Connection: We infuse meaning into every piece, using your ideas, symbols, or heirloom stones.
Uncompromising Quality: Operating at the Diamond Exchange demands the highest standards. We use 14K and 18K gold, natural diamonds, and premium gemstones.
Exclusive Techniques: We have mastered rare techniques such as hot enamel, modern colored nanoceramic coatings, and cold photopolymer enamel.
The Journey to Your Dream: How We Work
The creation process at Shapirit is transparent and high-tech:
Consultation and Concept: We communicate in whatever way is convenient for you (online or in person). You share ideas, photos, or sketches. We help refine the design to match your vision and budget, selecting stones directly at the Exchange.
3D Modeling: We create a detailed 3D model. You will see your future jewelry before it is cast in metal, guaranteeing a perfect result.
Materialization: From printing the wax model to manual stone setting and final polishing in our Ramat Gan studio—everything happens under our strict supervision.
Signature Touches: Applying hot enamel or electroplating—steps we trust only to our own hands.
Hand-to-Hand Delivery: You can pick up your order in person, but if your schedule or distance doesn't allow it, we provide free courier delivery directly to the client's door.



Gold Trade-in: A Profitable Exchange of Old Gold for New Jewelry
Why keep broken or outdated jewelry when it can become part of your new story? At Shapirit, we have implemented a profitable exchange system that differs fundamentally from pawnshop offers.
Fair Price: We do not accept gold as "scrap" at a devalued price. We value your metal based on the current world market rate (24K).
Transparent Commission: You don't lose 30–40% on selling "scrap." We charge only 6% for technical refining (affining).
Maximum Value: 94% of your gold's value is immediately credited toward the budget of your new custom order.
An online Gold Trade-in calculator is available on our website, where you can perform your own preliminary calculation.
Important: The Trade-in service is available only when placing a custom order or purchasing jewelry from our store. We value your trust and offer the most favorable exchange conditions in Israel.
Ready to Create Something Special?
Don't put your dream on the back burner. Right now, you can:
Fill out the custom order application form, attaching your ideas or sketches.
Contact us to arrange a personal consultation with the brand founders.
Address: Ha Rakon Street 7, 3rd floor, Shapirit Jewelry House Studio, Ramat Gan, Israel (Diamond Exchange District).
Create a piece of jewelry that will be passed down through generations along with your story.
